With its recent launch on Android in 2014, Instagram has gradually grown in popularity as a social media network. It is a simple means for fans to engage with their preferred celebrities, brand names, pals, and followers. Data from Instagram’s press page shows that there are 1,000 remarks and 8,500 likes every 2nd, and its 100 million regular monthly users upload 40 million brand-new pictures daily.
As a business, using Instagram in your social networking cache can significantly increase bonds between your brand name and your followers. You can utilize it as a platform to introduce new products and advertise your existing ones to your target market.
There are several manner ins which you can utilize Instagram to assist market your company to expand loyalty from followers as well as get more exposure for your brand name:
Image Contests
Holding a contest is the means to do it if you desire to see a fast spike in fans on Instagram. The secret, however, to maintaining those fans is to encourage interaction. You can use a prize among your products and ask fans to upload a picture of their sign with a unique hash tag or company name.
Produce a competition and also offer prizes that make good sense for your organization. You intend to advertise your products and not other people. So, while you could see a significant boost by supplying an iPad as a prize, you will earn temporary fans.
If you are a customized precious jewelry designer, provide one of your pieces as the prize. For the competition, you can ask fans to upload an image of them using their preferred device. The objective is to develop a solid fan base, not to give away pricey presents.
Photo-a-Day Engagement
Something that has expanded in popularity with Instagram is the “Photo-a-Day” Difficulty. Several blog owners and organizations will undoubtedly develop new listings and publish them at the beginning of the month, urging followers to create unique pictures daily.
Distinct Hashtags
Instagram utilizes hashtags in much the same means. They make it easy for users to enter contests and for companies to situate those entrances. Discover hashtags that fit with your organization and also any competitions.
Cross Promote
It is a good idea to connect your various other social networks to it when you establish your Instagram account. For example, instagram likes on sale will allow your account to reach more. This means raised direct exposure and higher individual interaction.
Customization
Instagram offers companies an essential way to customize their brand name. It gives customers an inside check of their preferred brand names and stars. Along with images of your items, utilize this system to offer your followers an inside consider just how you operate. If your local business is in your home office, share photos that reveal your workspace, your cat included. If you are a more significant business with a brick-and-mortar location, shoot pictures of your workers at the office. Give your followers an inside perspective of your business, and you will create even more of a bond.